At the William Morris Gallery, we are always inspired by Morris's enduring belief that we should "have nothing in our houses that we do not know to be useful, or believe to be beautiful." Today, we're delighted to celebrate a new licensing partnership that brings that philosophy into an unexpected corner of the home.
We're thrilled to launch the new William Morris Collection with Bumboo, featuring the iconic Strawberry Thief design across a thoughtfully curated range of everyday essentials. Featuring bamboo toilet rolls, facial tissues, kitchen rolls and handmade soaps, the collection transforms practical household items into beautifully designed objects that are both useful and visually uplifting
Bumboo has built its reputation around creating high-quality household products that are kinder to the planet, while proving that sustainable choices never need to compromise on style. The new William Morris Collection combines Bumboo's environmentally conscious approach with one of Morris's most celebrated patterns, creating a range that feels perfectly at home with his vision of everyday beauty.
As the home of William Morris Gallery, Walthamstow holds a special place in Britain's design history. But many people may not realise that it also played a surprising role in the history of another household essential.
According to local history, Walthamstow was the birthplace of Britain's first soft toilet paper. In 1942, St Andrew Mills, based on St Andrews Road, introduced a pioneering two-ply toilet roll under the name "Androll", which was marketed for its softness. The brand was later renamed Andrex, becoming one of the UK's most recognisable household names
The company grew rapidly in the post-war years, employing hundreds of local people, and its Walthamstow roots remain an important chapter in the area's industrial heritage
It feels particularly fitting, therefore, that a new collection featuring Morris's designs should find its way onto a product category with such a strong connection to the Gallery's hometown.
The William Morris Collection is about more than beautiful products. In keeping with Morris's deep appreciation of the natural world, every purchase from the range helps support rewilding projects across the UK, helping to create positive environmental impact beyond the home.
It's a collaboration that reflects values shared by both organisations: craftsmanship, sustainability and the belief that well-designed objects can enrich everyday life.
To celebrate the launch, we're joining Bumboo for a special Instagram giveaway, giving five lucky winners the chance to receive a William Morris Collection Box packed with beautiful household essentials.
Each prize contains:
- 7 wrapped bamboo toilet rolls
- 3 facial tissue boxes
- 3 kitchen rolls
- 3 handmade cold process soaps
To enter:
- Follow@bumboo_uk and@williammorrisgalleryshop
- Like the giveaway post
- Save the post
- Tag a friend in the comments (every tag counts as an additional entry)
- Share to your story and tag both accounts for a bonus entry
The giveaway closes at 11:59pm on 17 September 2026, with winners announced on 18 September 2026.
Head over to Instagram for your chance to win and discover the collection for yourself.
From the Gallery walls to the everyday spaces of the home, the William Morris Collection with Bumboo is a celebration of design that is both beautiful and useful. We can't think of a more fitting tribute to Morris's vision.
Explore the collection and bring a little Strawberry Thief beauty into your daily routine.