
William Morris Gallery is delighted to announce the launch of our new Wholesale and B2B Bespoke Services, offering retailers, cultural organisations and heritage destinations an exciting opportunity to partner with the world's only public museum dedicated to William Morris.

As home to the most significant collection of Morris's original textiles, artwork and personal artefacts, the Gallery holds an extraordinary archive that continues to inspire new audiences today. Through our wholesale and bespoke programmes, we are making that rich creative heritage more accessible than ever, enabling retail partners to offer authentic products inspired by one of Britain's most influential designers.

Trade & Wholesale
We are currently welcoming applications from museums, galleries, heritage sites, independent retailers, garden centres and cultural organisations that share our passion for heritage-inspired design, exceptional craftsmanship and sustainability.
By opening a trade account, partners gain access to exclusive wholesale pricing across our retail collections, as well as opportunities to participate in collaborations with renowned makers and designers. Recent partnerships include celebrated British ceramicists Burleigh Pottery and master glassmaker Stewart Hearn, bringing contemporary craftsmanship together with timeless William Morris designs.

Bespoke Collections Inspired by our Archive
Looking for something truly unique?
Our B2B Bespoke Service enables selected partners to develop exclusive product ranges inspired by our archive of more than 10,000 objects, artworks and designs.
From initial concepts through to final production, our team can work closely with you to create collections tailored to your organisation, audience and commercial objectives, while remaining rooted in the authenticity of Morris's creative legacy.

Why Partner with William Morris Gallery?
As a wholesale or bespoke partner, you'll benefit from:
- Exclusive and co-branded collection opportunities
- Access to more than 10,000 archive objects and designs
- Typical wholesale margins of 50-60%
- Low minimum order quantities
- UK production through ethical and sustainable manufacturing partners
- Bespoke product development with a typical lead time of 12 weeks
- Direct global shipping options

Supporting a Living Legacy
Around 80% of our product range is manufactured in the UK, working with suppliers who share our commitment to quality, sustainability and responsible production.
Every purchase made through our wholesale and bespoke programmes directly supports William Morris Gallery's work, helping to fund free exhibitions, community engagement and learning programmes that preserve and share Morris's legacy with future generations.

Become a Founding Retail Partner
Our latest trade catalogue is available now, with ordering open from September, making this the ideal time to plan ahead for the Christmas retail season and beyond.
To learn more about becoming a stockist, developing a bespoke collection or exploring licensing opportunities, visit our Wholesale & Trade and Bespoke Services pages on the William Morris Gallery Shop website.
Alternatively, contact the team directly at wmg.shop@walthamforest.gov.uk and we'll be happy to discuss how we can work together.

