Daisy Cotton Tote Bag

Carry a piece of radical history wherever you go with this exclusive tote bag, created to accompany Earthly Paradise: Radical Living in the UK, the major touring exhibition from William Morris Gallery.

The design features William Morris's iconic Daisy pattern (1862), one of his earliest and most beloved designs. Originally created for Red House, Morris's family home and a key location explored within the exhibition, Daisy exemplifies his belief that art, beauty and nature should form part of everyday life. Its timeless floral motif has become one of the most recognisable symbols of the Arts and Crafts movement.

Inspired by an exhibition that explores 200 years of artists, activists and communities who challenged convention and imagined new ways of living, this tote bag brings together creativity, design and social history in a practical everyday accessory. Whether used for shopping, work or days out, it offers a stylish way to celebrate William Morris's enduring legacy and the radical ideas explored throughout the exhibition.

Made and printed in the UK from high-quality cotton canvas, the tote features durable contrast handles and a vibrant full-colour print on one side. The reverse features an inverted version of the design alongside the official William Morris Gallery logo, creating a distinctive and versatile finish.

Every purchase directly supports William Morris Gallery, helping to fund vital conservation work, world-class exhibitions and community education programmes.